"Good customer experience can be defined as the practice of building and responding to customer interactions in a way that meets or exceed expectations. It leads to increased demand, greater customer satisfaction, long-lasting relationships, loyal repeating customers, a competitive advantage, and increased revenue." Increase in CSAT score? On what metric? Metrics" Repeat business, increased project scope from repeat clients. Increased referral business. Positive reviews on professional sites, such as LI. Environmental is unlinked. Not sure Standards and Analyssi capabilities really apply, but OK.