Customer facing material with an industry/organisation view
We are very often talking to customer groups that consists of many different types of audience categories. The audience approach is not well suited for this. The old Industry framework was better. Not saying we need to have something exactly like ...
could we add industry outcomes (architecture, urban design, landscape, interior design) instead of bundling them into a sector (AEC) It would be great to align an outcome with a customers project stage & the outcome/result they are trying to a...