Suggestion to modify copy that reads "improve design quality" to "improve design process"

Our architecture audience sees our products as tools that improve their process, not as tools that improve their creativity. They consistently say they do not design using our tools, but that they use our tools to improve the PROCESS of design. We would be responsive to our architecture audience, if we changed our language to be "improve design process" away from "improve design quality." ALso we do not define what we mean in regards to "quality" --there is no way to prove or disprove what "quality" means. Process is something we can have a greater impact on. Our tools improve the process....