Proposed Change to existing definition

Feedback from Rohit Auluck RA for the INDUSTRY_SEGMENT we are transitioning to refering to the Industry as 'Mobility & Transportation' away from AT&S. RA Wondering if the AUDIENCE and AUDIENCE_ROLE in this case need to be swapped around if...

Our architecture audience sees our products as tools that improve their process, not as tools that improve their creativity. They consistently say they do not design using our tools, but that they use our tools to improve the PROCESS of design. We...

User Testing data: https://app.usertesting.com/workspaces/1175798/study/4291972/sessions?shared_via=link Review with Myriam Value Drivers: Technical Competence - Questions came back around whether we provide tips and tricks + counselling, which is...

Imaginit and Customer Testing (Government of Australia). In both cases they didn't understand or didn't even pick their own industry. Testing sprint week of late March and early April.